Privacy Policy

Information you provide directly

When you submit a form on our website (such as the Start Here intake form, contact form, or report download form), we collect the information you enter. This typically includes your name, work email address, company name, job title, and any details you include in message fields.

Information collected automatically

When you visit our website, we automatically collect certain technical and usage data through cookies and similar technologies. This includes your IP address, browser type, device information, pages visited, time spent on pages, referring URLs, and interactions with site elements such as clicks, scrolls, and form engagement.

We use the information we collect for the following purposes:

• To respond to your inquiries and deliver requested content or services.
• To send occasional updates about our services, insights, or events. You can unsubscribe from these communications at any time.
• To improve our website, content, and user experience based on aggregated usage patterns.
• To measure website performance and identify areas for optimization.
• To understand how visitors interact with our site through behavioral analytics (session recordings, heatmaps, and click tracking).

We use the following third-party services to operate our website and process data:

Google Analytics 4 (GA4): Website traffic measurement and reporting. Data is processed by Google LLC. Google’s privacy policy applies to data collected through GA4.

Google Tag Manager (GTM): Tag management for analytics and marketing tools. GTM does not collect personal data itself but manages tags that may.

Microsoft Clarity: Behavioral analytics including session recordings, heatmaps, and click tracking. Data is processed by Microsoft Corporation. Clarity automatically masks sensitive input fields. Microsoft’s privacy policy applies.

HubSpot: Customer relationship management and form processing. When you submit a form, your data is stored in HubSpot’s CRM. HubSpot’s privacy policy applies.

Calendly: Appointment scheduling for discovery calls. When you book a call, Calendly collects your name, email, and scheduling preferences. Calendly’s privacy policy applies.

Our website uses cookies and similar technologies to provide core functionality, measure performance, and understand user behavior. These include:

• Essential cookies: Required for basic site functionality such as form submissions and navigation.
• Analytics cookies: Used by GA4 and Microsoft Clarity to collect aggregated usage data.
• Marketing cookies: Used by HubSpot for form tracking and communication preferences.

You can manage cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Disabling cookies may affect certain site features.

We retain personal information collected through forms for as long as necessary to fulfill the purpose for which it was collected, maintain our business relationship, or comply with legal obligations. Analytics data is retained according to the default retention periods of each third-party tool (typically 14 months for GA4).

You may request deletion of your personal data at any time by contacting us at the email address listed below.

Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, or delete data we hold about you. To exercise these rights, contact us using the information below.

Our website is not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us and we will delete it promptly.

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this policy periodically.

If you have questions about this Privacy Policy or how we handle your information, contact us at:

The Iconic Expressions, LLC