Innovative Digital Marketing Consulting Solutions

Small businesses face several challenges in staying afloat, let alone thrive.

A report from the U.S. Bureau of Labor Statistics shows that 20 percent of small businesses fail by the end of the first year, while 50 percent go under after five years. The number rises to an alarming 80 percent a decade into the business.

But did you know that an effective online presence could spell the difference between calling it quits and celebrating your next anniversary in the industry?

Digital Marketing Solutions for Your Industry

Take note of your pain points. Re-think your strategy. And work with a digital marketing services agency that knows exactly how your industry operates.

The Iconic Expressions has worked with creative entrepreneurs, from life coaches and event planners to modeling agencies and talent agents and managers. So we know and understand the unique challenges you face as a business owner in the entertainment, events, and arts industry.

Through our strategy-first approach and advanced software technology, we’ve been able to help creative entrepreneurs attract leads and improve revenues. We combine in-depth market research, planning, and execution to develop a customized automated system.

Your Marketing Campaign on Autopilot

We use advanced software to track your competitors and keep a close eye on your progress. Our team develops a plan to keep your campaign on autopilot so you can drive leads, increase sales, and grow revenue.

  • Conduct market research to identify opportunities for growth
  • Optimize your website to improve ranking and conversion rates
  • Create a content marketing plan to boost brand awareness and drive traffic
  • Measure the progress of your campaigns through reporting and analysis

Our services include strategic planning, lead generation, website design, video marketing, competitive analysis, and more.

Digital marketing is an incredible resource for growing your business. It allows you to leverage different online channels to boost brand engagement and expand customer reach.

But how do you know where to start?

Any successful digital marketing plan begins by incorporating a cost-effective marketing strategy and plan into the campaign. The Iconic Expression helps by employing a strategy-driven, collaborative approach to improve business results.

Our digital marketing expertise spans market research, competitive analysis, social media marketing, website development, lead generation, and more.

Paving the Road to Your Long-Term Online Success

Our team creates compelling brand stories and finds new opportunities for you to engage with existing customers and attract new ones.

We use advanced tools and analytics to improve client engagement, coordinate platforms for content, and monitor campaign results. After scheduling a consultation with us, you can expect the following:

  • A discovery session where our team can learn more about you and your brand
  • We create a personalized digital marketing strategy and campaign aligned with your goals
  • We provide regular reports and schedule meetings where we can review campaign results

Let us help you recognize opportunities for growth. Call us today for a free 30-minute consultation.

Marketing Strategy

Standing out from your competitors in the digital landscape takes more than listing the features and benefits of your products and services. Successful marketing involves stepping into the shoes of your target audience and giving them relevant information about your business, right when they need it.

And any successful digital marketing campaign is tied to a solid strategy.

With a marketing strategy, you can identify profitable opportunities and create customer value to propel your business growth.

A Clear Direction for Your Brand and Campaign

Stay competitive and partner with The Iconic Expressions for your digital marketing needs. We offer strategy-focused digital marketing services that enhance customer experiences and unlock opportunities that boost profits.

Our team uses advanced tools and analytics to help you achieve your marketing objectives. We create a digital marketing strategy that positions your brand in the online marketplace and delivers key messages to your target audience.

A Customized, Results-driven Marketing Plan

In today’s hyperconnected world, retail customers are constantly online. They browse on their smartphones and want a convenient online shopping experience. And connecting seamlessly with 24/7 customers involves creating content that educates and inspires.

We conduct marketing consulting, market research, competitive analysis, and create digital marketing plans. In turn, this helps you attract customers, convert leads, and close more sales.

Our team anchors your marketing plan for your business objectives. Then, we deliver regular reports so we can review results and refine your campaign for long-term success.

Marketing Campaigns

A good marketing campaign has the power to sway audiences and stay with them long after an impression or purchase. And that’s what gives marketing campaigns an irresistible pull — they create distinct identities, personalities, and emotions.

But what is a marketing campaign and why is it so important?

Marketing campaigns are organized, strategic actions that guide you toward achieving your business goals. They expand your reach through various media platforms, including social media, print advertising, TV or radio, and more.

A successful marketing campaign can be distilled to its simplest concept: crafting a persuasive message that raises brand awareness and convinces customers to buy your products or services.

A Hands-on Approach to Digital Marketing

From professional emails to dynamic, data-driven automations, we ensure that your campaigns are delivered quickly and successfully. We offer search engine marketing, social media marketing, email marketing, video marketing, sales funnels, and web development.

To ensure a thorough, hands-on approach to your marketing campaign, our team:

  • Creates actionable, SMART goals for your campaign
  • Defines key performance indicators (pre-orders, blog shares, social mentions) to measure your success
  • Identities target audience interests and pain points
  • Selects a distribution channel that your target audience would be most receptive to
  • Establishes a campaign timeline to determine when, how, and how often you’ll promote your campaign
  • Calibrates your marketing efforts to encourage customers to take action
  • Measures results and stick to an approach that makes your investment worthwhile

Running a cost-effective campaign relies on a lot of research, decision-making, and observation. Partner with our proficient team for effective digital marketing.

Personalize Marketing

Your customers demand a personalized experience on every brand touch point. By improving the customer experience, you can turn first-time buyers into lifelong advocates of your brand.

An effective personalized marketing campaign starts by collecting customer data.

With enough personal info — which could include anything from surveys to email list segments — you can obtain insights and get a clearer profile of your target audience. This will help you provide relevant offers that meet their needs.

But personalizing your message entails more than just adding the first name to an email blast. It requires a clear strategy and a compelling brand story.

The Iconic Expressions can help you implement personalization into their marketing strategy, and that includes emails.

Understanding Customer Behavior and Engagement

Your customers are bombarded with marketing messages every day. The challenge is for you to cut through the noise and present your brand in an unforgettable way.

Personalization gives a human face to your brand and influences customers more meaningfully. We use advanced tools and software to analyze customer data, which provide insights that help us understand the context of customer interactions, identify customer needs, and predict customer behavior.

With our experience and advanced tools, you can deliver personalized messages at the right time, on the right platform.

Make your message count. Get in touch with us today to schedule a free 30-minute consultation.