
Client Story
brand strategy
Values
Custom Content Experience
Online Self-Education
Minority-Owned & Empowered
Why
Due to the online self-education serge from unemployment caused by the pandemic
and the lack of financial help for minority-owned businesses in the US, The Iconic
Expressions launched Iconic eLearning.
Purpose
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Brand Personality (Internal Use)
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UVP – Unique Value Proposition (What)
What do we exactly do?
I help people combat and overcome the trials and tribulations of life, to ultimately
achievetheir goals and meaningfully define their success.
UVP – Unique Value Proposition (What)
Why choose us?
I´m an advocate who is constantly learning, researching and developing different tools
and techniques to improve communication, mentality, and awareness. I provide
innovative and efficient solutions through specialized coaching sessions, talks,
workshops and high value content (books &articles, written support, clips.)
Features and Benefits
brand identity

Typography
Inter
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Logo





Brand Colors
Accent

Contrast

Base

Switchable styles from light to dark mode
Darker Color

Primary color

Light Color


