Brand Personality (Internal Use)

If the brand were a person, how would it be?

Witty, Daring, Disruptive and Cutting Edge

Our brand seeks to create a true and strong connection with women. In order to build those bonds, our personality needs to express authenticity, experience and focus on empathizing and establishing a deep connection with other females. This would lead the brand to deliver its high value in an effective and credible way.

In order to deliver effective and consistent messages, our communication needs to be clear and easy to understand, yet compelling and encouraging, and always focused on adding value to the audience. This means that each message needs to be tailored thinking of the needs, fears, desires, and wants of our audience (entrepreneurs, executives, soft skills development-seeking women, etc.).

If we think of E3 as a person, she is a young, authentic, and passionate professional, a woman with all the technical capabilities needed to successfully manage a company, but with a wide and solid set of soft skills that enable her to handle hardships and issues in a highly effective way. But she is totally transparent and open about her flaws, issues, and wounds. She knows that openness and vulnerability are signs of true strength.